I developed this campaign to convert leads from ONIT Home’s home inspector partners. The target audience was people who just moved into their new homes. Since leads were most likely not familiar with all of ONIT’s services the emails gave an overview — highlighting water filtration and security systems.
All emails were built utilizing WYSIWYG templates I designed. They enabled the production process to be more efficiently executed than my predecessor’s previous raw HTML templates. Emails in the campaign were sent to leads with a month’s pause in between. I decided to A/B split test the first email, which resulted in Email #1A being the winner with a 0.52% click-through rate.
