Skip to content

UX Designer & Strategist

My Work

I’m a UX/UI Designer & Digital Strategist with 25+ years creating user-centered digital experiences for B2C, B2B, higher education, and healthcare. I excel at translating complex requirements into intuitive solutions through research, information architecture, and iterative design. I’m a proven leader of cross-functional teams and large-scale initiatives that deliver measurable impact.

Featured Case Studies

What People Say

“Valerie brings a rare combination of precision, organization, project management, and deep expertise in content migration. Her thoughtful approach to UX ensured that user needs remained central throughout our project. She also demonstrated a strong proficiency in content management systems and WordPress plug-ins, helping us optimize both functionality and usability. 

Valerie’s clarity and professionalism made her a valued partner, and I highly recommend her for any UX-focused role.”

Martin J. Hackett, Chief Communications Officer, School of Veterinary Medicine, University of Pennsylvania 

“Working with Valerie for years made our marketing resources and content most appealing. She is a very organized team player that accomplishes tasks on time or earlier than anticipated. Valerie’s communication skills within the team and upper management are superior. 

Valerie has been and will be a great asset to any organization that needs a highly qualified designer.”

Curtis R. Kindred, Chief Executive Officer, ONIT Home

“I had the pleasure of working with Valerie over the past seven years as a client of my agency, Acronym. Valerie is an amazing team player and someone who has a real passion for her work. Valerie’s ideas are always well thought out and innovative, and I’m always impressed by her stylish presentations. Her personality is infectious and her knowledge on everything from business acumen to people skills. 

Not only does Valerie bring creativity, but she would be an asset to any company looking for someone who can lead their team both onsite and remotely while still maintaining relationships at all levels.”

— Winston Burton, CEO SEO Auditors, Acronym

“It is rare to come across someone who is both a talented designer and has the technical skills to manage digital experience platforms. As a web designer, she has put a wealth of information in easy-to-navigate pages, with compelling content and layout, driving the growth of the business, now in the top ten list of professional education providers in the USA. 

Her professional attitude towards her colleagues, employers, and employees is consistently outstanding. Her extensive experience, combined with her technical skills, guarantees exceptional results in all the projects she works on.”

Pamela Knight, IT Director, The Wharton School, University of Pennsylvania

To view examples of my print design, corporate identity, photography, and illustrations, please visit blasseydesign.com.