I have been responsible for the design and infrastructure of Wharton@Work email newsletter and communications journal since its inception in 2001. I set up the infrastructure of the article archives so that users can easily find articles of interest by monthly issue, by category, and by faculty. These archives are responsible for significant organic traffic to the Wharton Executive Education site.
Upcoming Website Redesign
Since my last design of the communication journal website was in May 2014, it was time for an redesign that would modernize it and allow for better navigability (view current website ). I made strategic design decisions based on website analytic results, competitive analysis, and usability and SEO best practices. Download PDF of presentation below.
Proposed Prototype
Below are wireframes of my proposed redesign for 2022 that would give Wharton@Work a modern blog layout and allow for greater flexibility in posting articles. The newsletter would no longer be issue-based so articles could be posted as soon as they were ready. This would allow for the posting of trending business articles in a more timely fashion.
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- Proposed Main Page Wireframe
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- Proposed Article Wireframe
Email Redesign
In addition to the redesign of the website, the newsletter also needed to be updated. The design I proposed streamlined content and consolidated sections. I coded the responsive mobile-first email version to take advantage of Marketo’s (marketing automation system) modular responsive features (for more on my use of these modular features, view my email nurture campaign project). This new email design launched in 2020 and resulted in a clicked to opened ratio increase from 1.37% to 12.54%. In addition, the unsubscribe rate dropped to 0.167%.
2014 Mobile Newsletter
2014 Desktop Newsletter
2020 Mobile Newsletter
2020 Desktop Newsletter
