I have been responsible for many redesigns of Wharton@Work newsletter archive and email since its inception in 2001. Each month the newsletter is emailed to over 80,000 subscribers and generates over a million dollars in revenue annually.
My current website design was launched in May 2014. With each redesign, I have made design decisions based on website analytic results plus usability and SEO best practices.
My mobile-first email version incorporates responsive design best practices. I coded the email version to take advantage of Marketo’s (marketing automation system) modular responsive features.
Proposed Wireframes for Redesign
Below are wireframes of a proposed redesign that would give Wharton@Work a modern blog layout and allow for greater flexiblity in posting artles. The newsletter would no longer be issue based so articles could be posted as soon as they were ready.
Main Archive Page